How to Calculate COGS for a CPG Product: A Founder's Unit-Economics Guide
What belongs in cost of goods sold, how to build a landed unit cost, and what margin each sales channel actually leaves you.
Expert perspectives on brand development, supply chain innovation, regulatory compliance, and go-to-market strategies for consumer packaged goods.
Artificial intelligence is no longer a futuristic concept—it's actively reshaping how consumer packaged goods brands forecast demand, manage inventory, and optimize logistics. From predictive analytics that anticipate consumer behavior to automated warehouse systems that reduce fulfillment times, AI is becoming the competitive edge that separates scaling brands from stagnant ones. Here's what emerging CPG companies need to understand about implementing AI in their supply chain operations.
What belongs in cost of goods sold, how to build a landed unit cost, and what margin each sales channel actually leaves you.
Facility registration, product listing, adverse event reporting, safety substantiation, labeling—and who is responsible for what between a brand and its manufacturer.
How GLP-1 medications are reshaping what consumers eat, and what it means for protein density, fiber, portion size, texture, and the claims you can make.
A comprehensive guide to expanding your direct-to-consumer brand into retail channels while maintaining brand integrity, margin health, and customer relationships.
An analysis of trending bioactive compounds, adaptogens, and novel ingredients shaping consumer demand in the dietary supplements space.
Essential regulatory considerations for food, beverage, and supplement brands entering or scaling within the US market.
How CPG brands are adopting eco-friendly packaging solutions without sacrificing product protection, shelf appeal, or profit margins.
A practical framework for evaluating contract manufacturing partners—covering certifications, MOQs, capabilities, and the red flags every brand founder should know before signing.
A realistic, stage-by-stage breakdown of what CPG founders should expect from first formula to first sale—and how to avoid the delays that derail most product launches.
An honest comparison of private label and custom formulation strategies to help emerging CPG founders make the right product development decision for their business model.